AI Visibility Audits
Testing the questions customers ask, recording how the brand appears, and identifying visibility, accuracy, competitor and citation gaps.
Service 01
AI search visibility is your brand's presence inside AI-generated answers: whether you are mentioned, how you are described and which sources the answer cites. Customers already ask these systems which brands to trust, compare and choose. We make yours easier to understand, retrieve and cite.
The situation
Customers now put their shortlist questions to AI assistants. Which providers to consider, which product fits, which brand to trust. The answer arrives already written, with a handful of sources attached and everyone else left out.
Most brands have never seen those answers. Analytics shows the traffic falling; it does not show what ChatGPT or Perplexity actually says when a buyer asks about your category. This service starts by putting that answer in front of you.
If AI systems cannot retrieve and verify what you do, they recommend someone who is easier to cite.
What this pillar covers
AI Search Optimisation (GEO, AEO and AIO)
Generative Engine Optimisation, Answer Engine Optimisation and AI Optimisation are three names for one discipline. The work strengthens the category and entity signals that place a brand in an answer, structures the direct answers customers ask for, and aligns content so AI systems read the brand consistently.
AI Citation Optimisation
Improving question fit, specificity, evidence and page structure so important claims are easier for AI systems to select and cite.
E-E-A-T Consulting
Making experience, expertise, authority and trust visible through stronger authorship, proof, references and organisational signals.
AI Visibility Monitoring & Reporting
Repeat testing against a fixed prompt set, tracking of AI referral traffic, and a monthly benchmark that shows movement in mentions, descriptions and cited sources rather than isolated screenshots.
How we work
A focused process from evidence to action.
The work begins with an AI Visibility Audit, then turns the findings into an AI Search Optimisation plan covering GEO, AEO and AIO. Citation and E-E-A-T work strengthen the evidence answer engines can retrieve, assess and use, and monitoring shows whether the answers changed.
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Audit the answers
We test customer questions across major answer engines and record brand visibility, description accuracy, competitors and cited sources. The audit separates discovery problems from weak positioning, missing evidence and trust gaps.
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Set the strategy
AI Search Optimisation covers all three sides of the same problem: the category and entity signals that place a brand in an answer, the direct answers customers actually need, and the content structure and machine-readable context that let AI systems read it consistently.
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Strengthen and retest
We improve citation candidates, visible experience, authorship, references and supporting authority. The original prompts are then repeated so the team can compare visibility, accuracy and source selection against the baseline.
In practice
What an answer record looks like.
Every audited prompt produces a record like this: the question, the engine, the mention, the description and the sources the answer leaned on. Retests repeat the same prompts, so progress is a comparison rather than an impression.
Prompt “Which {category} firms do experts recommend?”
- Engine
- Perplexity
- Brand mention
- Absent
- Description
- Not returned
- Sources cited
- Competitor pages ×3
Baseline · week 00
- Engine
- Perplexity
- Brand mention
- Named
- Description
- Accurate
- Sources cited
- Brand page +2 independent
Retest · week 12
What you receive
Useful outputs your team can put to work.
The output connects diagnosis to implementation, with a clear record of what each AI visibility discipline needs to change.
AI Visibility Audit
A documented baseline of customer prompts, brand mentions, description accuracy, competitor presence and cited sources.
AI Search Optimisation roadmap
A prioritised GEO, AEO and AIO strategy covering category understanding, direct-answer opportunities, content structure and technical retrievability.
AI Citation Optimisation plan
Page and evidence recommendations designed to make useful claims more specific, self-contained and suitable for citation.
E-E-A-T evidence framework
Practical improvements to authorship, first-hand experience, proof, references and organisational trust signals.
Retest and progress report
A repeatable comparison showing how target answers, descriptions and citations change after implementation.
Expected outcomes
No consultancy controls an independent answer engine. The useful outcome is a brand that gives those systems clearer, better-supported reasons to understand and select it.
- Clearer brand understanding Consistent category, entity and service signals reduce ambiguity about what the brand does and where it belongs.
- Stronger answer and citation candidates Direct explanations, focused pages and visible evidence give answer engines more usable material for relevant customer questions.
- A measurable AI visibility programme A stable prompt set and baseline replace isolated screenshots with a repeatable view of visibility and accuracy.
Fit
Who this work suits.
- You can see organic traffic falling but not what AI answers say about you.
- You want a documented baseline before spending on GEO, AEO or AIO work.
- Competitors are already named in the answers your customers read.
How engagements run
- 2 days Reply within two UK working days. No black hole.
- UK-based London hours. Calls in UK time. Real humans.
- No pitch The discovery call is genuinely diagnostic. Walk away anytime.
Supporting insight
Understand the thinking behind the work.
These guides explain the strategy, evidence and decisions behind this service, with practical detail for teams assessing what to do next.
What Is AI Search Visibility? Understand what visibility inside AI answers means and why it now matters during customer research. A Practical AI Visibility Audit Use a focused audit to see where your brand appears, how accurately it is described and what to improve first. GEO, AEO and AIO Explained (Simply) See what GEO, AEO and AIO each mean, why there are three names for the same discipline, and which one to use.
Service questions
Questions before we begin.
Find out where your brand is being overlooked.
A diagnostic conversation, not a pitch. We reply within two UK working days.