How AI Systems Choose Sources to Cite
AI answers do not cite every useful page they find. They select sources that are clear, specific, retrievable and easy to support. Here is how to become one of them.
Clear field notes on how answer engines find, assess and recommend brands.
View all field notesDirect, practical thinking on AI search visibility, answer engines and the signals that make a brand worth citing.
AI answers do not cite every useful page they find. They select sources that are clear, specific, retrievable and easy to support. Here is how to become one of them.
You can learn a great deal about your AI search visibility in 30 focused minutes. This simple audit shows what to ask, what to record and where to act first.
Before an AI system can recommend your brand, it needs to understand who you are, what you do and how your information connects. That is the work of entity clarity.
Three acronyms for the same discipline. Here's what GEO, AEO, and AIO each mean, where they come from, and which one to use.
AI search visibility is how often and how accurately your brand is cited when AI systems answer questions relevant to your category. Here's what that means and why it matters.
SEO isn't dead. But the landscape has shifted enough that it no longer covers the full picture. Here's where the gap has opened up, and why it matters.